Eric Broad of The Corcoran Group was recently featured by Traded as one of the seller’s representatives in the $9.3 million sale of a luxury condo at 9349 Collins Avenue Unit 1103 in Surfside.
The transaction, completed in the Surfside market, involved a 3,273-square-foot condo that sold for $9,300,000, or approximately $2,841 per square foot, according to Traded. Eric Broad and Lydia Matamoros of The Corcoran Group represented the seller, while Matias Alem and Christina West Alem of BRG International represented the buyer.
For Eric, the sale reflects the continued strength of Surfside’s luxury condo market and the importance of thoughtful, well-positioned representation in one of South Florida’s most desirable coastal communities.
A Significant Luxury Condo Sale in Surfside
A Premier Address Along Collins Avenue
Located along Collins Avenue, Surfside’s luxury condominium corridor offers direct proximity to the Atlantic Ocean, Bal Harbour, Miami Beach, and some of the most refined lifestyle destinations in South Florida. It is a market defined by scarcity, walkability, privacy, and access to world-class dining, shopping, and beachside living.
A sale at this level underscores the continued demand for high-quality residences in Surfside, particularly among buyers seeking a more intimate alternative to larger, higher-density coastal markets. Surfside offers a rare balance: oceanfront luxury with a quieter, more residential rhythm.
Why This Transaction Stands Out
At $9.3 million, this sale represents a notable transaction within the Surfside market. Luxury condo buyers at this level are not only evaluating square footage and finishes. They are also considering privacy, views, building quality, service, long-term value, and proximity to the lifestyle anchors that make the 33154 corridor so desirable.
For sellers, that means positioning must be both strategic and precise. The right presentation, pricing guidance, buyer outreach, and negotiation approach can shape the outcome of a high-value sale.
Seller Representation With Strategy and Precision
Positioning a Luxury Residence for the Right Buyer
In the luxury market, selling a residence is not simply about placing it online and waiting for interest. It requires a clear understanding of the property’s value, the building’s reputation, the surrounding market, and the specific buyer profile most likely to recognize the opportunity.
Eric’s approach to seller representation is built around that level of detail. He helps sellers understand where their property sits in the market, how to present it with confidence, and how to navigate the process from initial strategy through closing.
Discretion, Market Knowledge, and Execution
High-value sales often require more than broad exposure. They require discretion, targeted conversations, strong relationships, and the ability to manage each stage of the transaction with care.
From pricing and preparation to showings, negotiations, inspections, and final closing coordination, Eric’s role is to make the process feel organized and seamless while protecting the client’s goals at every step.
Surfside’s Continued Luxury Appeal
Quiet Prestige on the Coast
Surfside has become one of South Florida’s most compelling luxury markets because it offers something increasingly rare: a coastal lifestyle that feels refined, walkable, and personal. Set between Bal Harbour and Miami Beach, the town combines beach access, residential charm, and proximity to some of the region’s most recognizable luxury destinations.
Buyers are drawn to Surfside for its scale and sense of privacy. The community feels intimate, yet connected. Residents can enjoy the beach, walk to nearby shops and restaurants, and remain minutes from Bal Harbour Shops, The Surf Club, Miami Beach, and Aventura.
A Market Where Local Nuance Matters
Surfside is not a one-size-fits-all market. Building quality, service levels, views, association details, floor plans, and long-term ownership considerations can vary widely from one property to another.
That is why local knowledge matters so much. A seller needs an advisor who understands not only what has sold, but why it sold, how buyers are comparing options, and what details will influence value in the eyes of a qualified purchaser.
Eric Broad’s Local Advantage
Deep Roots in the 33154 Corridor
Eric’s work is deeply connected to the communities that make up the 33154 coastal corridor, including Surfside, Bay Harbor Islands, and Bal Harbour. As a lifelong local, he brings a practical understanding of the area’s neighborhoods, buildings, lifestyle patterns, and buyer expectations.
That perspective is especially valuable in luxury real estate. Sellers benefit from representation that can speak confidently to the market, explain the lifestyle behind the address, and communicate value in a way that resonates with serious buyers.
A High-Touch Process for Sellers
Eric’s seller clients rely on him for clear communication, strategic guidance, and hands-on support throughout the transaction. His role is to simplify the process without oversimplifying the strategy.
Every luxury property has its own story. Eric helps sellers define that story, present it effectively, and move through the market with a plan tailored to the property, the timing, and the client’s goals.
What This Sale Says About the Market
Demand for Well-Positioned Coastal Residences
The $9.3 million sale at 9349 Collins Avenue Unit 1103 points to continued demand for premier residences in Surfside and the surrounding luxury coastline. Buyers remain drawn to properties that offer privacy, design, service, and access to the South Florida lifestyle.
For sellers, the transaction is also a reminder that strong outcomes are built through preparation and positioning. In a discerning market, qualified buyers are looking closely at value, condition, location, and long-term appeal.
The Importance of Experienced Representation
Luxury transactions require experience, composure, and attention to detail. The stakes are higher, the timelines can be more complex, and both sides expect a polished process.
Eric’s approach is designed for that environment. He brings calm execution, local insight, and a relationship-driven style of service that helps clients move forward with confidence.
Featured by Traded
Traded covered the transaction as part of its reporting on notable real estate deals across major markets. The feature identified the property as a Surfside condo sale at 9349 Collins Avenue Unit 1103, with a sale price of $9.3 million and a price per square foot of approximately $2,841.
Read the original Traded feature here:
Matias Alem & Christina West Alem of BRG International Represent Buyer in $9.3M Surfside Condo Sale.
Work With Eric Broad
Luxury Guidance for Surfside, Bal Harbour, and Bay Harbor Islands
For homeowners considering a sale in Surfside, Bal Harbour, Bay Harbor Islands, Miami Beach, or the surrounding South Florida coastline, Eric offers a refined, locally grounded approach to real estate.
His guidance is built for clients who value discretion, market knowledge, and a seamless experience. Whether selling an oceanfront condo, evaluating a private opportunity, or preparing a luxury residence for market, Eric helps clients understand the landscape and move with confidence.
To discuss selling or buying in South Florida’s luxury coastal markets, connect with Eric Broad for a private consultation.
